Agency partnerships
Analytics your agency can sell without staffing it.
Switchboard Partners does the warehouse buildout and the ongoing analysis behind your brand, for your clients, without ever appearing in front of them.
You have probably already sold this
Agencies win business by saying yes to reporting. Then somebody discovers that connecting a client's Google Analytics, CRM, and four ad platforms into something defensible is a specialist job, and nobody on the team has time to learn it properly. So it becomes a dashboard wired straight to the ad platforms, which holds up fine until the client asks a question that needs the CRM.
The usual alternative is a training vendor, which leaves you with the knowledge and still without the build.
How it works
- You bring the requirement. The scoping call is with you rather than your client, unless you would rather have me on it.
- You get a fixed number and a timeline you can quote from, with your margin on top.
- I build it, in your client's cloud account or in yours, documented either way.
- You deliver it under your brand, in your meeting, in your deck. Ongoing maintenance runs the same way.
The terms, written down
These are the things agencies ask about, so they are stated here rather than negotiated case by case.
- Your client is your client. No direct solicitation of any client you introduce, during the engagement or after it. That sits in the engagement terms, not just on this page.
- Your brand. Deliverables carry no Switchboard Partners marks unless you ask for them. If you would rather introduce me on a client call as your analytics lead, that works too.
- Your margin is yours. You get a fixed cost. What you charge on top of it is not my business and I do not ask.
- Documented for handover. If you take the work in-house later, the definitions and the documentation go with it. I would rather you outgrew this than resented it.
Pricing
The same structure as direct work: buildout from $5,000, ongoing from $1,500 a month, both quoted as a fixed number after scoping. Bringing more than one build changes the number, and how much it changes depends on a decision worth making deliberately.
One warehouse, or ten
If your clients can share one warehouse with their data separated inside it, the second and third builds cost a fraction of the first, because the definitions and the transformation layer already exist. If each client needs their own warehouse in their own cloud account, which is sometimes the right answer and sometimes a contractual requirement, each one is closer to a full build.
That decision changes what you pay and what you can promise your clients. It is worth ten minutes on a call before anybody quotes anything.
What this partnership covers
The measurement work only. White-labeled media buying, creative, and search engine optimization delivery are not part of it. If you need a partner for the rest of your fulfillment, I am the wrong call, and I would rather say so now than three weeks into a project.
Try it on one client
The sensible way to test this is one build, for one client whose reporting is already a problem. Tell me what you have sold and what the client wants to know.